"Ninety percent of small business owners," says Phillip Djwa, "are not technology innovators or early adopters, so using new technologies can provide a significant competitive advantage." He offers five strategies to ensure that the famous Wanamaker quote ("I know that half of my technology does not help my business. I just don't know which half it is.") does not apply.
- Give yourself the time to focus on the aspects of your business that really count by using technology to automate as many of your everyday tasks as possible.
