starwars

Last week, I had a chance to be on a panel with some fantastic folks, facilitated by Sue Biely. It was a lively discussion about what is happening ‘out there’ on the web as new technologies catapult media makers into a whole new world of thinking about their creative product. The panel discussed their own experiences, case studies and look at how different franchises have tapped in to new digital cultures and tools to benefit their conventional media brands.