strategy

White paper: Failure and the Client-Focused Approach

Thu Nov 17 2011
Posted by Phillip Djwa
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Smiley Face not smiling with FAIL written on itNobody wants to fail. Failure is something we naturally try to avoid. But what happens when it occurs? As agencies, we don’t often talk about it publicly, but of course we have failures. And within our failures lie deep insights and answers waiting to be uncovered. These insights can provide us with the biggest breakthroughs, especially when running a strategy agency. So, in that spirit, I’ve elaborated about one of our failures. And it speaks to a larger insight about our “focus-the-client” approach we really encourage.

Web Ecology and an Organization's Digital Footprint

Tue Jun 29 2010
Posted by Phillip Djwa
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As Agentic has built its expertise in working with larger organizations, many items arise that are similar in nature. In many of our clients, the notion of a single website for their organization was something that they often started with in the past. 
For example, ten years ago, many organizations did not have any websites online, and often struggled to create them. However, with the increasing use of online, many  organizations that have started building websites ten years ago have actually radically shifted the amount and tenor of their web properties today. 

Value of Strategy

Thu Jun 17 2010
Posted by Phillip Djwa
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Important to many clients is the notion that their website should be built quickly, efficiently, and take into account as many future trends as possible. Yet most of these projects take place in a larger context. Understanding this context and placing the website within it is what we would refer to as strategy. And unfortunately, many of the projects that we get involved in don’t have a proper strategy, but we see the value of strategy.

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